Idle Viewer or Active Stakeholder?

Rice Mandi on Mada Street

A rice retailer views the Kolam competition and a balloon seller outside his shop. His ‘Mani Mandi’ seems to be modern and money savvy. He accepts all credit cards and also uses other payment gateways.

At first, I thought he was an idle observer waiting for the event to end, but a small board in Tamizh announcing ‘Kolam Powder sold here’ made him an active supply chain member in the Kolam event and beyond.