The newspaper is very much part of one’s life in Chennai.The Hindu and filter coffee are inseparables. (Well almost. Recently I have switched to another daily.) One can not also forget the newspaper boys who go about their job like clockwork even during the Chennai floods.
I was happy to note from an Audit Bureau of Circulation (ABC) press release (click here) the Indian print media has been growing in circulation at a compounded annual growth rate (CAGR) of 5 % over the last 7-8 years.This is remarkable considering that all over the world print circulation has been shrinking with the onslaught of the electronic media.India must be unique in this respect.
The Chennai-based, The Hindu has a circulation of 15.2 lacs during the half year July – Dec 2015 . a smart rise over the last six months. The Daily Thanthi leads in Tamil dailies with a 16.7 lacs circulation, almost the same as the previous half-year. More details from ABC site
ABC audits only the circulation – the number of copies paid for. Advertisers are more interested in readership, the measurement of which is more complicated.